Part 3: What is happening to teaching jobs

Interesting bits of news from around the states on hiring and firing of teachers. First is to keep your wits about you as reported by EIA. In 2003 California issued 20,000 pink slips to teachers and ended up only firing 3,000. Contracts in most states and districts require ample notice for layoffs which means that many teachers will be understandably upset now – but when the stimulus dollars start to trickle out, may ultimately be saved.

Hell of a way to do business. That kind of upheaval has a lasting effect on a person. The “safety” of an education career will not feel safe at all after this roller coaster ride. Give credit to Arizona which is trying to slide the date of pink slip notification in hopes of having a much clearer picture in June. Much less stress for teachers.

But things are still a guessing game for states and districts. No one knows what will happen with the stimulus dollars. And we are still getting concerns of the Governor control aspect of the funding. As we reported, Gov. Sandford from SC was going to use it to trim so debt and now we hear that Gov. Strickland from OH might also restrict what school districts receive. The article makes it very clear to me that the stimulus dollar distribution is anything but clear.

Meanwhile, back on the recruitment side of things we continue to see a dramatic increase in people attending our recruitment events. Since the Utah school board unanimously approved all ABCTE certifications, we are doing our first big recruitment push there and the results continue to be amazing. If you watch the video on this you can see the packed room. AP even gets into the act with their article on career changers moving into teaching.

So the question is: Do you go into teaching now or not?

And the answer is - - yes - - especially in math and science. Even though there may be some short term layoffs due to the economic crisis, the fact remains that we have still have ever increasing retirements and less people going into teaching. The NCTAF Policy Brief on the BabyBoom Tsunami clearly shows the looming retirement crisis that will hit teaching in the next few years. 1.7 million teachers approaching retirement is not to be taking lightly and most alternative teaching certification programs take around a year to complete. And news flash - - 2007 broke the record for the number of births in the US – the highest ever. In three years those kids head to school and I am pretty sure are going to need teachers.

So teaching is still a great place to be. And even though this is a tough year, the need for teachers will turn around quickly. If we don’t have some great people in the pipeline, our shortage will become a crisis fast.

Series on What is Happening to Teaching
Part 1
Part 2

Part 4

Part 5

Gen X and Gen Y: any teachers there?

Education loves to ignore societal trends – going through time as if nothing could alter the current operation. Finding talent is one such blind spot. In the past, “Education” always found the talent they needed so they ignored the incredible societal shift going on around them. The current teacher preparation, recruitment and certification system is a great system for finding and keeping baby boomers. But that no longer represents the current reality.

So – will that system work for Gen X and Gen Y workers of today and who cares? Because boomers are retiring, Kelly Services reports that in just 4 years, Gen X and Y will make up 70% of the workforce – so you can’t just ignore them. And the gap between labor supply and demand will continue to widen over the next 20 years.

We have an antiquated system competing for talent with private sector recruiters who understand the Gen X and Gen Y characteristics and are heavily marketing to attract top employees. If nothing changes, teaching will continue to get “left behind”.

And the last Pew study doesn’t bode well for teacher education programs since 81% of 18-25 year olds say that being rich and famous is the most important goal of their generation. Sorry NEA – a $10,000, or even a $20,000 raise in starting salaries is not going to attract this generation in ed school programs.

To properly staff our schools we have to figure out how to attract Gen X and Gen Y once they figure out that getting rich is not where it’s at. To do that we have to get career changes by doing the following:

• Use the web to get their interest - I dare you to figure out the process to become a teacher through the web in almost any state or district – you have to help them become teachers
• Use the web to advertise – google ads are huge for us right now and one of the main reasons we now have 4,500 candidates
• Get High tech – our teacher preparation and certification must be high tech in order to attract them into the program – think online and podcasts
• Get Customized and Flexible– these generations did NOT grow up in a one-size-fits-all society and won’t accept that in their teaching program
• Understand they are not going to stay in teaching– career/job loyalty is gone – understand it and use that to your advantage to attract talent from other careers
• Immediate payoffs – they want pay plans and career ladders so these must be in place to attract the right talent
• Summers off – Gen X and Y work to live and Teaching needs to highlight the opportunity to do just that – leverage this competitive edge over other careers

Gen X and Gen Y have too many choices. If teaching doesn’t understand them, they will go do something else. Teacher recruitment, preparation and certification programs that are designed to attract these groups will be the most successful as the baby boomers head towards retirement.