Tuesday, October 9, 2007

Talent Competition

There is a limited pool of talent in the United States. In an expanding economy, recruiters are competing with each other for that talent. In most companies, these recruiters are savvy, experienced talent scouts who are trained for this role and know the tools that help them succeed. They have only one role – recruit the best possible talent for the company.

In our school districts, the recruiter is usually a former teacher who is not trained in these tools and usually has many other jobs on top of recruitment such as mentoring coordinator, professional development coordinator etc.

Yet they are both competing for the same people. This may explain why our schools do not have the math and science teachers they need.

One part of the solution – go where the technical types are to find the talent for our schools – the web:
  • Web site: most district/state websites are way too hard to figure out. Here is a great test – invite your non-teaching friends over and have them go to your website and try to find out how to become a teacher. Odds are they will leave your house in frustration before figuring it out – just like some potential teachers.
  • Web seminars: cheap, easy and you can run them whenever you want. Potential teachers can watch from the comfort of their own homes.
  • Google Ads: can be focused to your state and can be pretty cost effective. If a math/science person is looking to teach – their first stop is going to be a search engine.
  • Capture their interest: have a spot on your website for people to request more information. Becoming a teacher is a big decision – sending more information might get them to finally take the step. You can then send email updates to people about upcoming web seminars as well.

We have had over 60,000 people inquire about the ABCTE program – top search words that have attracte people to our website: jobs, teaching, teacher, school, become a teacher, teacher certification, teachers and teaching jobs. Bid for those google ad words and you are on your way to recruiting more teachers.

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